On September 15 & 16, we’re bringing BEACON back. Bigger and bolder, this time around we’re ready to bring you even more of the knowledge you need to become data-driven - direct from data professionals across various companies and disciplines.
BEACON is a one-of-a-kind data experience, designed to introduce you to the tools and proven methods that will help you to find true power in your data. Over the course of our two-day digital event, you’ll pick up actionable insights from leading industry experts.
See our agenda and speakers below, and sign up today.
Attendance is complimentary.
Beyond BI: Transcend Traditional BI with Data Experiences
It’s no surprise that data modernization is the number one investment priority for companies undergoing a digital transformation journey. After all, data is instrumental to the success of modern organizations. But data modernization encompasses more than upgrading infrastructure and applications. It also includes modernizing the way we think about business intelligence (BI). This session will look at how innovative companies are expanding our understanding of BI by delivering data experiences that go beyond reports and dashboards and unlock the full value of data.
Pedro Arellano, Head of Product Marketing, Looker/Google Cloud
|10:00 AM||Partner Sessions|
Why Multi-Cloud Matters: Make The Most of Your Data, Regardless Where It Is
Customers adopt multi-cloud strategies in order to minimize lock-in, take advantage of best-in-breed solutions and increase flexibility through choice. In order to increase agility & continue to drive business performance, leaders need to consider the best use-cases to focus on and avoid the 'traps' of poorly architected 'cloudy' solutions. In this session, we'll walk through the key considerations data leaders need to work through to make the most of their data in a multi-cloud world. This session will be participative, include customer examples and a checklist you'll be able to use to take action today.
Bruno Aziza, Director, Outbound Product Management, Google Cloud
|11:05 AM||Partner Session|
Lightning Talks: How Marketing, Customer Success and more are Empowered by Analytics
Connor Sparkman, Marketing Analytics Manager, Looker/Google Cloud
Avery Robins, Enterprise Customer Success Manager, Looker/Google Cloud
Aaron Trenouth, Customer Intelligence Manager, Looker/Google Cloud
Sarah Ulcoq, VP Clinical Solutions & Research, Force Therapeutics
Amy Anthony, Director of Data Engineering, Alteera Mountain
Daniel Mintz, Chief Data Evangelist, Looker/Google Cloud
How OkCupid and Elevate Labs Transform Data Insights Into Personalized Customer Experiences
Join this session, hosted by Will Crocker, VP of Customer & Partner Marketing at Braze, to learn how OkCupid and Elevate Labs leverage Looker and Braze in order to evaluate, analyze, and iterate on their engagement strategy across a variety of success factors. With the power of Braze + Looker, OkCupid is able to ask the tough questions of their user data, relying on deeper conversion analysis to craft campaigns that drive increased engagement and uplifts across core conversion KPIs. Elevate Labs leverages Braze to enable email, push notifications, and in-app messages cohesively across their suite of cognitive health apps. By better understanding their engagement data in Looker, Elevate Labs is able to drive retention, decrease churn, and widen their monetization funnel via uplifts in new users.
Dani Moragne, Product Marketing Manager, Elevate Labs
Kris Kelkar, Data Analyst, OkCupid
Will Crocker, VP of Customer & Partner Marketing, Braze
Using Next Generation Data Applications to Power Immersive Experiences
Skander Larbi, Looker/Google Cloud
Anthony Riberi, Founder & CEO, Y3ti
|11:05 AM||Partner Session|
Data Analysis for Everyone
It's an exciting moment in data analytics: What used to be the work of expensive, specialty engineers and PhDs is now expanding to frontline IT teams, marketing specialists, and call center workers. Learn how bringing new capabilities to familiar tools for better decision-making and faster skills training can help level up your data game.
Jen Bennett, Technical Director, Office of the CTO, Google Cloud
Closing Keynote: ‘21 and Other Numbers That Changed My Life’
Jeffrey Ma, Former VP of Analytics and Data Science for Twitter